Telia Play
Telia is one of the biggest Telcos in the Nordics, and has a TV division that serves almost 1.5 million customers each month across the Nordics and the Baltics.
App design
Design system
Telia Play
Telia is one of the biggest Telcos in the Nordics, and has a TV division that serves almost 1.5 million customers each month across the Nordics and the Baltics.
App design
Design system
Telia Play
Telia is one of the biggest Telcos in the Nordics, and has a TV division that serves almost 1.5 million customers each month across the Nordics and the Baltics.
App design
Design system
Redesigning the detail page
I redesigned the Detail page, the page that the users see when they click on a movie or series, for Telia Play. It's one of the most used and complex views. My focus was on solving improving the UX for the page by addressing user needs and poor UX patterns, as well as meeting business needs by simplifying the page to make the development and design process simpler.
Improvements
Improvements
Improvements
More scaleable design
The precious design for the detail page was different for each platform in terms of layout and interaction patterns which made rollout of new features to all platforms very time consuming. I created a framework for the Detail page to easily allow new sections and features to be added — on mobile, web, or TV — without needed to make custom designs for each.
More scaleable design
The precious design for the detail page was different for each platform in terms of layout and interaction patterns which made rollout of new features to all platforms very time consuming. I created a framework for the Detail page to easily allow new sections and features to be added — on mobile, web, or TV — without needed to make custom designs for each.
Explore more
Similar series got a more prominent position as it's on of the ways that people like to explore and find new titles.
Explore more
Similar series got a more prominent position as it's on of the ways that people like to explore and find new titles.
Dig deeper
People are curious and want to know more — so we made the cast section into an interactive area with cast images so they can dig deeper and explore more.
Dig deeper
People are curious and want to know more — so we made the cast section into an interactive area with cast images so they can dig deeper and explore more.
New episode list
The previous episode list was more optimized for size rather than usability or scalability. I updated the design to give more room for the episode image an information about the episode, and cleaned up a lot of the redundant metadata that users didn't find useful.
New episode list
The previous episode list was more optimized for size rather than usability or scalability. I updated the design to give more room for the episode image an information about the episode, and cleaned up a lot of the redundant metadata that users didn't find useful.
Clearer metadata
The metadata gives you a very high level summary of a title, but we found in the research that people didn't understand the metadata we provided. For example, we had "5.1" to represent the audio quality but people didn't understand what that meant. So I added Dolby, and Dolby Atmos which people are more used to seeing and is a clearer indicator of quality.
Clearer metadata
The metadata gives you a very high level summary of a title, but we found in the research that people didn't understand the metadata we provided. For example, we had "5.1" to represent the audio quality but people didn't understand what that meant. So I added Dolby, and Dolby Atmos which people are more used to seeing and is a clearer indicator of quality.
One clear call to action
One goal I had with the redesign was to really focus the page and remove distractions. My first focus for this was to size down the old buttons and just have one really big primary button rather than give them equal weight as before.
One clear call to action
One goal I had with the redesign was to really focus the page and remove distractions. My first focus for this was to size down the old buttons and just have one really big primary button rather than give them equal weight as before.
Skogängsvägen 31D
148 63, Spånga
Sweden
I’m part of Carmine Studios, a consultancy based in Stockholm, Sweden
Skogängsvägen 31D
148 63, Spånga
Sweden
I’m part of Carmine Studios, a consultancy based in Stockholm, Sweden
Skogängsvägen 31D
148 63, Spånga
Sweden
I’m part of Carmine Studios, a consultancy based in Stockholm, Sweden