Launching Purchase power
Purchase power is a real-time estimate of how much the customers can spend on their next purchase with Klarna. By giving users an up front estimate of how much they can spend with Klarna, we managed to reduce customer complaints while also increasing the average order value by 5-12%.
Helping users recover
Purchase power relied on both internal and external data to give the customers their estimate. Sometimes those sources would give us errors that we needed to pass on to the customers so that they could recover.
Staying responsible
When dealing with customers finances it is always important to put their financial well being first. Purchase power also acted as a tool to teach customers about what impacts the amount they can spend, how to increase it, and also gave them the option to decrease it so they can set their own limits.